Tag: Brands

Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?

“A lot of people in fashion don’t understand that you can’t easily gift a rug or table. It doesn’t work the same as it does for a dress or a pair of shoes.”

Home is where the #content is — or so wrote Hilary George-Parkin in a 2017 Fashionista story titled, “Why Fashion Bloggers Are Evolving Into Home Decor Influencers.”

Three years later, may I ask: Why were once-strictly-fashion-adjacent influencers venturing into more home-furnished pastures? 

George-Parkin’s reporting is certainly worth revisiting in its own right, but for the interest of this piece, I’ll say the gist was this: With the

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Black-Owned Home Brands You Need to Incorporate into Your Space Right Now

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News flash: When it comes to supporting Black-owned businesses, we’ve all just begun scratching the surface. Perhaps you started using a Black-founded food product while cooking or started reading some books that can help you become a better ally (keep on going!), but there’s even more to explore that you might not have thought of yet. One of those areas that’s so integral to our daily lives is home decor. We’re way overdue in diversifying where we shop for home goods, and to say you’re missing out on seriously covetable items that also

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4 British Home Design Brands You Can Shop on This Side of the Atlantic

Say “cheerio” to your new favorite decorating style. British design is making its way across the pond, bringing classic elegance and refined comforts to this side of the Atlantic. The aesthetic leans traditional, but modern materials and updated silhouettes make English-inspired interiors feel fresh, not stuffy. Rita Konig, an English interior designer and tastemaker who has clients in America, shares ways to make a room feel English.

  • Focus on Comfort: “The first thing I think of when it comes to English interiors is comfort—dogs and children and a soft, squishy sofa,” Konig says.

  • Try Brown in Your Color Scheme: Brown

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