Tag: Boom

Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?

“A lot of people in fashion don’t understand that you can’t easily gift a rug or table. It doesn’t work the same as it does for a dress or a pair of shoes.”

Home is where the #content is — or so wrote Hilary George-Parkin in a 2017 Fashionista story titled, “Why Fashion Bloggers Are Evolving Into Home Decor Influencers.”

Three years later, may I ask: Why were once-strictly-fashion-adjacent influencers venturing into more home-furnished pastures? 

George-Parkin’s reporting is certainly worth revisiting in its own right, but for the interest of this piece, I’ll say the gist was this: With the

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