When we’re on the hunt for that perfect pink seashell piece or a dreamy glass mushroom Murano lamp, Wildfang Home is the place to go. Founded by Hana Nagel, a UX design researcher and advocate for diversity in tech design, the Montreal-based shop is such a great spot for inspiration. But more than that, it’s becoming a place to find modern pieces from queer and Black makers, too. Expanding her business beyond what started as an Instagram account, Hana launched a website today for Wildfang Home to further the incredible curation, but also regularly donate to nonprofits working toward a more equitable and just future for the queer and Black communities.
In honor of the new site, and the fact that Hana is hosting a raffle through June 14 to raise money for organizations supporting Black lives, we wanted to get to know the brand better. Whether you want to discover new pieces by queer and Black makers or you’re trying to get your hands on a clam lamp named Robyn, bookmark this site.
When did you start Wildfang Home? What was the inspiration?
I started this account in January 2020 when my relationship ended with my last girlfriend who, in typical lesbian fashion, is still one of my very best friends, and I needed to furnish my apartment from scratch. I wanted to find a way to furnish my entire home in a sustainable way that moves against the culture of “fast furniture.” I have long loved buying vintage pieces and was excited to find extraordinary everyday objects that are part of design history. I work full-time in tech as a product design researcher and I love designing in the digital space. This love easily translates into the design of “real world” objects.
I started to find these wonderful pieces and acquired them one by one. I soon looked around my apartment and realized how full it was with beautiful objects. I decided to start Wildfang Home when I saw how many items needed to be rehomed.
Have you always loved a good seashell moment?
Yes! My grandpa is from Trinidad, and he had a huge conch shell in his home that I always admired. My love for shells grew from there.
The shell emoji has a very playful role in queer femme visual identity. I have purposely made shells a part of Wildfang Home’s brand and culture, which I call High Femme Top Energy Aesthetic.
Do you find it hard to part with certain pieces?
Yes, it really is! I typically buy pieces for myself, and then find something I love even more and cycle it out. I do this work knowing that these pieces live with me for a period of time and then move on to a new home. It is a part of the vintage resale culture that I love.
How do you find all these gems?
I find these pieces through secondhand websites, auctions, and estate sales.
Do you feel like Wildfang Home will expand at some point?
Yes! Wildfang Home is currently expanding to carry a mix of vintage, retro, and postmodern pieces. We are also including a collection of pieces from QTBIPOC and Black makers.
Tell us about the raffle.
In my most recent drop, I donated 10% of the proceeds to @mpd_150, an organization that challenges the narrative that police protect and serve. We had the donations matched by Babba C Rivera, who has now raised over $100,000 for organizations supporting Black lives. I realized we could do more, but I only had one Murano lamp available after my sale. I reached out to a few friends in the decor community to get the ball rolling on the raffle. That was on a Saturday. Then #blackouttuesday happened 48 hours later. Needless to say, the raffle took off in the best way.
I am very grateful to other decor accounts, particularly white influencers, who have been active allies and supporters donating items, using their platform and leveraging their connections to amplify Black accounts.
I am especially touched because many vintage resellers were forced to close their shops because of the pandemic, and they were the ones who stepped up to make a difference with this raffle. These vintage resellers donated time, money, and material goods from their stores to the raffle. Small businesses have stepped up in a way that corporations have not. I am so grateful to be a part of this community of vital small businesses.
We are so pleased that with donation matching we have currently raised $14,000. But there is still more time! The raffle closes on June 14 at midnight. The entry instructions and prizes can be found on Wildfang Home’s Instagram page.
Originally Appeared on Architectural Digest